An interactive street art tour platform
Street Art has become more and more popular in the last few years with international artists like Banksy and Endless and local ones like Dede, Nitzan Mintz, Prettimess, and others exhibiting in galleries and museums.
However, when you take the Street Art from the street it loses its context. That's the problem I wanted to solve and that's why I created this project - to allow people to experience the Street Art in the context it was made originally.
MUZE is an interactive street art tour platform that allows users to experience street art in Tel Aviv like never before. It provides tours on different topics and gives them a detailed tour accompanies by audio and video clips.
The project was created to show the streets of TLV as one big art gallery.
My first task was to give the project a logotype and an identity that reflects the brand values.
Created a vibrant color palette based on colors from different artworks I've found in the urban space
Designed a matching website where people can read about the project and join the tours.
Customized font with 3 different weights that change the way the font looks.
Created a gif that can be used for social media as part of the app lunch campaign.
The first thing I was trying to figure out was who are the people who interested in Street Art from the street artist's point of view and the people who go for Street Art tours. During the research process, I've interviewed around 20 active street artists and took 5 street art tours in different parts of Tel Aviv.
In order to determine what the main uses would be, I also asked all the people I've interviewed what would they like to get from an app like this, what are the challenges and what features will they like to have. The most surprising finding was, to my opinion, that many people will like to get extra information about the artist and their work process.
The second thing I did is to document all the Street Art I came across and map it out on google maps according to location. I mapped more than 700 artworks all across Tel Aviv.
MUZE was a good lesson for understanding research, layouts, and flows.
I've dealt with a few UX flow questions while doing this project like:
how people find out about this platform?
what do u do when the artwork was erased?
how do u navigate without a street name?